It is an established fact that autoresponders can boost sales.
Customers tend to buy, and buy more, from people they are
familiar with. But as the web is a faceless arena, how do you
create familiarity then? The answer is an autoresponders. After
a customer has answered to your advert or notice on the web, you
can create a situation of familiarity automatically with auto
responders to convert that initial response to a sale. After all
that’s what businesses exist to do.
The safest technique is to follow up the initial enquiry or
interest with enticing messages. Customers usually need more
information or confidence to buy.
In this regards, you will have to put your autoresponders to
work.
This is how it goes:
You set up autorespnders to send three pre-sell messages to the
prospective customer who has expressed interest in your product.
In the initial follow-up letter, you don’t need to say much else
the interest will wane right away. Customers rarely tolerate
hard sales approach.
Rather be brief and emphasize the importance, uniqueness or cost
effectiveness of your product or service. Remember that, this
letter is supposed to encourage the reader to buy without going
much into service or product specifications.
On the second day, the autoresponders will have to send a second
letter. This one should be explanatory and particularly -
particularly – mention why the customer needs to buy and the
benefits he will derive from such a purchase. Make sure you have
stated the price, quantity, terms of shipping, taxes and after
sales support in clear, common English language. Avoid technical
jargons which may need a lot of interpretations. You want your
clients to buy quickly and not refer to encyclopedias before
understanding terms you have used.
The third letter from the autoresponders can be sent about a
week or later from the date the second one was sent. In this
letter, you suggest to the reader that perhaps he was unable to
respond due to busy schedule, meetings, etc. The purpose of tgis
letter is to rekindle his interest or remind him of your offer.
Now, do not repeat the same things you said in your previous
letter. Rather take a different perspective to present your
product or service.
If the third letter from the autoresponders fails to yield any
response, then stretch the timing of the next letter to a month.
If the reader sees your letter regularly and one day decides to
purchase the product, you will be the first he turns to as he
would have by now accumulated a lot of info about the product to
make a decision. Perhaps more importantly, you would have
created the familiarity needed by people to build trust and
confidence.
It may have to be understood that not all autoresponders can
accomplish the task we have enumerated above. The functions we
have alluded to in the article can best be handled by a
professional auto responder such as the ones found at
http://www.aceresponse.com/ These are high grade autoresponders
with excellent facilities for designing the letters, setting the
timing and even performing other auto pilot duties.
So that is how autoresponders can do the job of a salesman for
you – all at the click of a mouse. You don’t need extensive
knowledge to be able to put this sales generating method into
practice. Neither do you need to know about html. You simple
knowledge about websites and email is all you need to get the
power out of this tool.
Article was written by Chad Cook
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