My business primarily deals with the Manufacturering Industry. We sell products that help automation and production lines. Any ideas?
There are business organizations that will sell you updated contacts in certain industries, that's one way.
Another is to use Hoovers to find contacts within companies.
Or, when you are on the phone with your current contacts, ask them (in your discovery phase) who their competitors are, then research the company and get a contact.
It's very easy to cold call a receptionist and ask to speak to someone in a specific department- for example, I ask for the IT person, or you can say "can I speak to the person responsible for server maintenance?"
One last way is to ask your current contacts for referrals- "Who else in your company would benefit from these products" or something similar.
I would tell you more, but it sounds like we may be in competing businesses 
Winner of the 2005 Inman Innovation Award for Real Estate Technology. Weichert Lead Network captures internet leads with an average response time of 5 minutes…Industry Average 54 HOURS! See how we do it!
Duration : 0:6:13
Read the rest of this entry »
Technorati Tags: Business, estate, franchise, Internet, lead, Real, realtor, weichert
Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at ay given time.
Here are my eight proven B2B sales leads generation techniques gleaned from helping over 170 B2B companies reach their sales prospects:
1. Sales lead generation using relationship marketing
Relationship Marketing is the approach underlying all of the âsales-lead-generation-successâ methods. Relationship marketing simply refers to cultivating a personal, sales-winning relationship with your prospects. Itâs about developing longer-term relationships with customers rather than individual transactions.
During my 20+ years of experience in B2B sales lead generation, I’ve discovered the key to picking up sales others leave on the table is to keep in touch with your prospects via a series of ongoing communications and offers throughout your prospective customers’ consideration processes.
2. Sales lead generation through complementary partner referrals
By joining forces with complementary partners, you can instantly multiply your sales lead generation pool and make it easier for companies to engage in doing business with you. Out of all the sales lead generation programs available to you, complementary partner referral programs can generate the highest qualified B2B sales leads.
3. Sale lead generation using search engine optimization and Internet marketing strategies
Business buyers are more sophisticated and getting harder to reach than ever. Studies show that about 90% of business buyers start with research on the Internet, therefore itâs critical to have a well-tuned sales lead generation program that includes search engine optimization (SEO)/Internet marketing strategies to attract prospects at the beginning of their buying cycle.
4. Sales lead generation via telemarketing
Even though many people despise the thought of telemarketing, when executed properly it is a very effective sales lead generation tool. Telemarketing is a personal marketing and sales lead generation technique that offers a cost-effective, efficient alternative to field selling. However, it can be significantly more expensive than direct mail or email.
By including telemarketing in your B2B sales lead generation marketing plan, you can reach up to thirty decision-makers a day at a cost of $15 to $20 per contact. In contrast, with field sales you can reach only four or five decision-makers a day at an average cost of $392 or more per contact. Direct mail may cost as little as a dollar, and email is often much less. However, if you consistently prospect and nurture leads via phone, you will consistently generate qualified sales leads.
5. Sales lead generation with email publications
By creating your own email newsletter, you could send out industry news and tips to suspects in your market. Since you will be on your prospectsâ minds more often than your competition, eventually, your sales leads will turn into actual sales.
If you subscribe to my e-newsletter, Sales Lead Report, you will see an example of an email publication that keeps my name and business in front of over 8,000 people every month.
6. Sales Lead Generation With Direct Mail
There is an entire industry of people like Dan Kennedy, Bob Bly, and Bill Glazer who are dedicated to business-to-business selling through direct marketing. Sales letters can be an excellent sales lead generation method. But, most sales and business professionals do not know how to use this lead generation technique effectively and efficiently.
The complaint is a common one among B2B companies that depend on direct mail and direct response marketing as their only sales lead generation program: “I’m sick of spending a fortune to send out thousands of full-color catalogs and direct-mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail or catalogs?”
My clients have found that the best place to start revamping their direct response marketing is by determining who their best customers are, then trying to target their database marketing efforts at companies and individuals who are similar in nature.
7. Sales Lead Generation Using Print Advertising
When done correctly, print advertising can be a highly effective sales lead generation activity. When using print advertising as your B2B sales leads generation method, you must remember to focus your advertising’s message on the benefits and applications of your products or services. Then let the layout and design of your ads enhance your company’s image. And, donât forget to only use publications that deliver messages directly to your targeted audience.
8. Sales Lead generation via Event Marketing
Whether you do it live, through the telephone (teleseminars) or via the Web (webinars), seminars and workshops are a great sales lead generation tool. People who attend your seminar have an interest in the information you are presenting and a need for your product or service.
The goal: Connect with customers in a meaningful way
By using these eight proven B2B sales leads generation methods gleaned from helping over 170 B2B companies reach their prospects, you will capture more sales-ready opportunities for your salespeople to turn into new business, meaning greater sales revenue and profits for your company.
They state in terms and conditions that they are for use of mortgage contact specifically, that is not my intentions or purpose…the telephone on the site is not valid, however when I registered for more information, they e-mailed me the same telephone for contact with them.
Just want to know info on anyone's good or bad experience with this company.
Thanks for any help!
I find that it is far better to attract your own leads. If you can not get in contact with someone from the site, I would say that is a bad sign. If you are interested in learning ways to attract your own leads, you can take a look at the system that I use. You can contact me anytime as well. http://www.renegademlmtools.com
Best Regards!
I have a small business. I have a website for that, i have spent good amount of money, time on that expecting.
One thing to do is to start a blog or write some articles.
Use Blogger.com or Wordpress.com and ezinearticles.com.
Become the expert on the product or service you are selling.
Then link back to your website or capture page. You might as well use the power of the internet.
That is what I do with my blog at http://www.mypureprofit.com/myblog
I make posts about my niche and give people the opportunity to check out my site.
Hello, I work in Radio and look after the advertising for the Harrogate District at Stray FM. Does anyone know of any leads I could try to get business?
Its my job to make companies as much money as possible on their investment.
Thanks!
When salespeople run out of leads they just go thru the local phone directory, whatever is the British equivalent of the Yellow Pages.
Jim Stolze legt in “De Rode hoed” te Amsterdam uit hoe je internet gebruikt als boost voor je toekomstige internet.
This sales letter is used as a prospecting letter for new clients, or it can be used for lead generation. I break it down so you understand how to model it in your marketing and lead generation efforts.
http://www.GasCrisisSolution.com If you want network marketing success, you need unlimited FREE network marketing leads. we'll show you simple easy steps to become rich with a network marketing opportunity. Try for FREE.
Recent Comments