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Some Important Tips For B2B Marketing

Wednesday Feb 24, 2010

How does one get started developing business-to-business (B2B) leads? Unfortunately, there is no one magic solution, but below you will find some recommended steps to take when trying to stimulate B2B lead generation.

These are some of the best ways to use b2b lead generation to locate and connect with future business customers:

Networking – Go to functions and trade shows where your clients are likely to go. Make your company known with a booth, or sponsor a guest panel. One fantastic way for a company to generate business is to offer a free demo at a convention or trade show. Be sure that you have ample information about your company and products on hand to distribute at the event.

Getting to Know Your Area Representatives – With many larger companies, the area representative can have considerable power in terms of deciding which companies to do business with, and which ones not to. Their level in the industry may at first seem on the lower end, but because they have their ear to the ground, many higher ups will often times take their advice about a client. They are influential in decisions, and having a good personal rapport with them can get your name on the table.

Cold Calling – I admit that it’s probably the most unpleasant way of dealing with other companies, but there is a reason it works. A company that’s never heard of you is never going to hear about you until you make the first move. Yes, it is difficult, but with persistence and manners it does pay off in the long run. Of course, be courteous and respectful. Introduce yourself and your offerings, and take it from there.

Lunch and Learns – These relate to convention marketing, but instead of going to an event, you invite the clients to your facility to showcase your products or services. The showcase is free and a great way for managers and sales people to get to know your clients. Plus it helps to put a face to a name. One example would be ETI Indianapolis, which has made itself known as a business skills training center throughout Indianapolis, Indiana by routinely offering Lunch and Learn seminars for existing and potential clients. It’s also a great opportunity to meet people from the immediate region who are interested in your offerings.

Service Clubs – While taking place too early for some, many service clubs attract small business owners and leaders of the community. They are a great way to get you know your future clients and competition, and participation in service club fundraisers and events can generate a positive image for your company.

Admittedly, not all of these steps may work in your individual case. However, these B2B lead generation ideas can be effective. Maybe your facility should schedule tours to demonstrate your quality service levels; perhaps there’s a gift service of product offering to attract your audience. Maybe mass mailings are best for you. Regardless of your preferred method, the most important thing is to establish contact and assist with planning your clients’ futures.

Mac H McIntosh
http://www.articlesbase.com/marketing-articles/some-important-tips-for-b2b-marketing-728530.html


How can I generate my own leads for car sales?

Monday Feb 22, 2010

I am a salesman at a Chrysler Jeep and Dodge dealership in San Diego. All our new vehicles have a LIFETIME WARRANTY. I am not a fleet or internet sales person, I am just your average sales go who is wanting to find that extra mile and take it, what can I do drive more customers to me. I mean as far as generating new leads. Please help me!!!

My first advice, having done it for years, is to run from the car business as fast as you can. That is unless, which is rare, that you work for a store with a good pay plan and doesn’t work you like a slave.

As far as advertising, I recommend sites like Craigslist. It is free and allot of people read it. Put it in the cars for sale by dealerships section. You will have to repost it frequently, due to other salespeople flagging it.

Also, you indicated that you are just a regular salesman. If you think that way then you will starve. The difference between a salesman and closer are light years apart.

Work on becoming a closer and not a salesman. A closer makes a $100K a year and a salesman make $30K. Which one do you want to be?

Do ever fear a customer getting up and walking away. Be polite, professional, bold and don’t hesitate to call bullshit when the customer is dishing it out.

If they tell you they can get it for $3K less down the street, then the question that should be politely asked is, "Wow, with such a great deal, why are you hear?" They are their because that deal does not exist.

Closers call BS and nail people to the wall. Great movies on sales are "Suckers"; great for the car business and "Glen Gary, Glen Ross". The Alec Baldwin scene in particular. Both can be found at your local Blockbuster.

You have to have brass balls to close people. You have to be the mentally toughest person at the table. You also can’t close them all. You cannot overcome ignorance, stupidity or poverty on behalf of the buyers.


Why B2b Portals are so Important for Business Growth??

Wednesday Feb 17, 2010

You must be wondering what b2b means? It is an abbreviation for Business to Business. Now, let’s understand what is b2b portal and how do they work?

What is a B2B portal?

A b2b portal is a compilation of web pages where both big scale suppliers and buyers can list themselves to initiate business activities. It acts like a support where sellers can show their product features, cost and the minimum order accepted to attract large scale wholesalers or traders globally.

At the same time, it also acts as a one stop solution for all the purchasers, dealers and wholesalers to source goods of their choice without going through any hassles. All that is needed is to register to a b2b portal and most of your business needs will be sorted. In today’s time, a b2b portal has nearly become a necessity for any range of business as it help outs in dropping costs and mounting revenues.

What are B2B Manufacturers, Suppliers and Exporters?

Manufacturers and suppliers of any kind of product or merchandise who register themselves on a b2b portal to give access to a wider consumer base are known as b2b manufacturers or suppliers. It does not necessarily mean that these providers commence selling only through such portal websites. These are producers and suppliers with already operating business units. By registering at a business to business portal however they obtain an access to international base of clients and have a chance to improve their business performance to a much larger extent.

Similarly, b2b exporters are the suppliers or producers that engage in global supply of their products by getting leads through such a portal. For example, a supplier of plastic accessories could register and exhibit his products on a b2b portal and acquire overseas orders. He becomes a b2b exporter by delivering goods worldwide. You can find a listing of all the b2b exporters or suppliers in any of the online B2B Directory  You just need to hunt for the product that you are looking for. These directories are normally designed alphabetically and are very easy to operate.

Now a days more and more business owners are doing business through such B2B Portal as it not only gives a better consumer base but also boosts efficiency and revenues in short span of time. Companies also get a one up by registering with a b2b portal before their opponents do so as they would be more widely known than others in the international market. A b2b portal has therefore become vital device for the growth of every kind of business.

Mark dave
http://www.articlesbase.com/business-opportunities-articles/why-b2b-portals-are-so-important-for-business-growth-705205.html


is there a site for keeping track of my sales leads?

Monday Feb 15, 2010

this would involve updating contacts made with my clients etc?

http://www.salesforce.com/crm/sales-force-automation/sales-tools/


How do you encourage your employees out on road to get sales leads?

Thursday Feb 11, 2010

Without paying them extra, it should really be a part of their job.

Review their compensation model.

If you want employees to sell, you need to ensure that a large part of their compensation is tied to their sales. So give them a small base salary and a large commission portion; that will make them try to sell more.

You can also make use of non financial incentives – such as recognizing an employee who has made a good sale, or has taken an account away from a competitor – and give them recognition before their peers. Call a general company meeting and acknowledge the employee, then give him/her a coveted parking space, or a small gift card, whatever. You will be pleasantly surprised how effective such non-monetary incentives can be. People always love being recognized before their colleagues – use that to your advantage and benefit. It’s a win-win situation for everyone.


what are your top three ways for generating car sales out side of friends and family leads?

Wednesday Feb 3, 2010

im starting a new job and an incredicble opportunity at one of, if not the highest volume lexus dealership in the united states. I will be in the pre-owned section. Speaking to a couple of the other guys that work there, they all make 100k plus. i have never been in car sales, sales yes, but never cars. other than walk in and friends and family leads, what would do you do for leads/sales?

thanks im a little nervous but excited about this at the same time.

Realistically, there are few options. you can send out notices of your new position to former clients (people you sold other items to) and to members of any service or social organizations that you are a member of. You may also be able to purchase a small ad in your church’s weekly bulletin (if you are a member of the church). Unless the people actually know you, even if they see your ads they will not ask for you if they come to the dealership, so most ads that you would pay for would actually be subsidizing the other salesmen.

It will take a while to build a customer base. The best thing you can do is get in early and stay late. It takes a lot of hours (mostly sitting waiting for customers) to make it in the retail business A 70 hour week is normal


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