Sales Leads Made Easy |

As companies seek to find more effective, and less expensive, marketing methods, online marketing stands to see the biggest increase. Businesses already spend more on online marketing than they do on Radio and is set to surpass magazines by 2010 (ZenithOptmedia, 2007).  However, you can do many things to make sure your website is not lost in the clutter. Below are the top actions your business can take to increase your website exposure and increase your ROI.

1) Maintain and improve your website

Unless your business has an endless marketing budget then you need to rely on your website’s quality to drive traffic to your site.  A high-quality website doesn’t just mean something that looks pretty. It means that you have text that engages the reader, contains your keywords, and can be found by Google and other search engines. Simply put, your website needs to be designed to current industry standards with special attention to the basics like page titles, meta descriptions, accessibility, and navigation.

2) Build web presence

Once your website has the basics down you can concentrate on promoting it. Depending on your product you may want to utilize viral media sources like YouTube, MySpace or Twitter. These can be great for B2C type product lines if used in conjunction with directory placements, online press releases, online trade publications, forums and article submissions. The key is to get as many quality links to your website as possible; this will increase your search rankings. The higher your rankings are, the more traffic you will get.

3) PPC advertising

There are several PayPerClick options to choose from. The largest network consists of Google AdWords. You may have noticed these ads when you search for a product on Google and there are “sponsored links.” Adverisers pay to see their advertisement there when you search for certain keywords. This can be a very effective method to drive traffic to your website.

Note: PPC advertising is getting more expensive because of the dramatic increase in competition over the years. This could also reduce the effectiveness of your campaign if it is not monitored closely.

4) eNewsletters

Sending out eNewsletters can be a very effective way of staying in front of leads and existing clients. There are  a couple of basic guidelines when sending an eNewsletter.
a) Frequency – Choose a frequency that makes sense. If you email them too much it will reduce the effectiveness of all the newsletters
b) Content – Don’t send a newsletter for the sake of doing it. Provide your mailing list with something of interest and they will thank you for it.
c) Unsubscribe – Make sure your newsletter has an Unsubscribe option. It will help you maintain an email list that is of the highest quality and reduce bad feedback.
d) Compatibility- There are countless email programs. You need to make sure that your eNewsletter looks acceptable in the major ones like Outlook,  Gmail, Hotmail and Yahoo.

5) Campaign evaluation

One of the most important part of making an online marketing campaign is measuring its results. Keeping track of keyword rankings, incoming leads, new website traffic, and sales are among the most important indicators to a successful campaign. Since online media is usually fast moving and contains many traceable activities you should be able to track the success of your campaign with much greater detail than any other media.

Josh C
http://www.articlesbase.com/online-promotion-articles/a-stepbystep-guide-to-online-marketing-725111.html

Where The Money Is:

For freelancers who are primarily interested in earning a very high income, it’s smart to look to industries that mail very large quantities. Industries that mail very large quantities can do so only if they have a very large pool of buyers.

And consumers are a very large market, especially when it comes to certain widely used products such as face cream, vitamins, and publications. If a company drops a million pieces whenever they mail, and they’re selling the product in a one-step (mail order), then they would place a very high value on the copywriter who can get results, even if incremental.

This is the arena where you’ll find your most lucrative opportunities…work that can often command mailing royalties in addition to a hefty up-front flat rate. Imagine writing a mail order package for $15,000 and then making $20,000 every time it rolls out to 1 million names!

Of course, like practically everything else in life, the big mailers are fewer in number, representing the top of the pyramid; many smaller B2C companies occupy the middle and bottom portions of the pyramid.

Companies in the middle group (mid-size companies) are also great sources of business, paying well if not astronomically so. Small businesses, however, often do not have the funds to pay for professional copywriting, and often don’t understand direct marketing or the value of copywriting, and must be educated. A common phrase uttered by the experienced copywriter is “I don’t take clients I have to educate.”

The Business-to-Business Market:

Unlike the B2C market, the consumer and prospect universes of businesses are usually much smaller, often occupying niches that can be miniscule indeed. In such cases, all marketing costs are scrutinized with the utmost detail, with each campaign targeting a certain ROI. It’s not uncommon for a large, well-known brand to consider a campaign a success if it brings in 15 or 30 high quality leads. (Sometimes these leads have buying power that reaches into the millions of dollars.)

According to Direct Marketing Association statistics, about two-thirds of the B2B space is lead-generating in nature, with the remaining one-third order-generating. A review of my own copywriting samples bears this out.

For the copywriter, the difference between a lead-generation job and a mail order job comes down to money. Since it usually takes more “real estate” (space) to convince someone to “write a check now” than it does to convince someone to “raise her hand” (lead-generation), an order-generating job should pay more than a lead-generation job, and sometimes much more.

In terms of pay structure, most B2B companies work on flat rates and would find the idea of “bonuses” and “royalties” foreign. However, I have successfully negotiated pay structures that offer extra pay for goals met.

Dangerous? Absolutely.

But once you have the utmost confidence in your knowledge and talents, and if you trust the company implicitly (a nailed down contract is essential for any job, no matter who they are or what they pay)…then you can do a little “gambling” and increase your potential for income, to say nothing of “upping the excitement.”

Chris Marlow
http://www.articlesbase.com/copywriting-articles/find-out-where-the-highpaying-freelance-copywriting-jobs-are-89898.html

With the advancement of technology today, we can now create a cost-effective business. Paper and pencil have been replaced by technology that makes the process easier and faster. Speed and efficiency in the business process is important when you want to be competitive and expand your business. Businesses that emphasize speed and efficiency in their transactions will satisfy more customers and that is a proven theory already. In addition, the growing resources of online services are the key things  that help your business grow faster in any possible business area.

Businesses today focus on building or producing products that targets a B2C or business to consumer transaction. B2C is important because it is the time they make a sale but before going to this important transaction, they have to focus first on B2B or business to business marketing strategy. This strategy will help them identify, locate, quantify and target the B2B customers.

B2B or business-to-business is a transaction between businesses. One business may sell their product or services to other business and all transactions are done through the Internet. Simply described as the buying and selling of products and services over the internet between two businesses. It is also considered as a  tool to efficiently manage the business processes. So the business’ main customers are other businesses. B2B promotes an online marketplace where raw materials, supplies and other equipment can be bought. Using the latest technology, transactions are done faster and more efficiently.

So why B2B marketing has gone up today? Simply because the exchange of goods and services between businesses are many and can be repeated, that involves acquiring raw materials and other subcomponents rather than in a B2C transaction,  where selling a finished product to the end customer is only a single transaction.

B2B marketing is also used to drive leads and sales. First of all, B2B system brings an efficient and faster business process transactions. A good output from a good service brings a good reputation to your company. With the use of internet as its medium, paper use is eliminated and thus you cut cost on purchasing paper materials. Automating your business process will bring less work especially if your business involves complex and repetitive sourcing processes. You will probably commit less errors and data management is handled well.

The B2B system can also help you stay competitive in the expanding world of business. You may get price quotes from numerous suppliers easier and faster. Marketing information are accessed right away that enables you to have better decisions.

Gwyn Estember
http://www.articlesbase.com/internet-marketing-articles/b2b-internet-marketing-681624.html

http://www.RealMLMTraining.com Call Joe LoBalsamo
1-716-871-1211
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