Realtors, what lead generation system would you say gives you the best leads and are they exclusive?
Posted by admin | Under lead generation Wednesday Dec 3, 2008
Definitely the internet.
The NAR put out a study in 2005 saying that the use of the Internet to search for a home has risen from 2% in 1995 to 77% in 2005 and agents with websites has increased 129% over the past 5 years. It also said that In terms of lead generation, only referrals and repeat clients rank above the Internet as the most effective methods of gaining new business.
Unfortunately the real estate industry is a little bit behind in marketing themselves online, so having a website that displays the MLS data with an integrated IDX feed is probably your best bet to beat the competition. Especially since most of the real estate being sold is being done so by the newly established realtors who have mastered online marketing.
Some good website design companies are http://www.bayshoresolutions.com or http://www.siteproplus.com
But the real kicker is being to display MLS listings on your site and integrate search tools using an IDX feed. IDX Broker is definitely a superior product: http://www.idxbroker.com
Good luck!
In today's market place, FSBO's ans pre-foreclosures are your best lead source. They are not exclusive, however most Realtors are lazy and will not pursue these two avenues.
Stick with it!
References :
Realtor
Definitely the internet.
The NAR put out a study in 2005 saying that the use of the Internet to search for a home has risen from 2% in 1995 to 77% in 2005 and agents with websites has increased 129% over the past 5 years. It also said that In terms of lead generation, only referrals and repeat clients rank above the Internet as the most effective methods of gaining new business.
Unfortunately the real estate industry is a little bit behind in marketing themselves online, so having a website that displays the MLS data with an integrated IDX feed is probably your best bet to beat the competition. Especially since most of the real estate being sold is being done so by the newly established realtors who have mastered online marketing.
Some good website design companies are http://www.bayshoresolutions.com or http://www.siteproplus.com
But the real kicker is being to display MLS listings on your site and integrate search tools using an IDX feed. IDX Broker is definitely a superior product: http://www.idxbroker.com
Good luck!
References :