How much revenue does lead generation provide online property websites with?
Posted by admin | Under online lead generation Tuesday Aug 12, 2008Like propertyfinder.com
Hi there,
I actually run a property website called www.simple2rent.co.uk so I know a little about this subject.
For the property to rent market lead generation revenue is not really a factor. This is because those that change for services will typically get less than £100 and that does not leave much to pay for lead generation. In some cases, such as my site, it is totally free so there is no revenue to pay for lead generation.
For property websites that focus on the sales market it is a different issue. Vendors will typically pay anything from a few hundred pounds up to 1% or more for website sales. Thus for a £200K house the revenue could be anything from a few hundred to £2,000. This gives plenty for lead generation.
But there are also websites which act only as lead generation for estate agents, rightmove is an example. Here they charge the estate agents based on volume of properties advertised with payments typically per month – however there will be individual negotiations with estate agents and rightmove.
So to sum up.
Rental market – low to zero revenue for lead generation
Sales market, website based – average many hundreds of pounds per sale, thus some scope for lead generation revenues.
Sales market, website lead generators, such as rightmove. Fantastic revenue stream from estate agents.
I hope this helps.
I worked as a recruiter quizzing about 200 Search Analysts and SEO people for Microsoft when they were launching their new MSN search engine marketing campaign. It definately can be useful depending on the talent of the person you work with. If you're looking at utilizing SEO techniques, the difference between being rank 1-5 on the first page results can mean a matter of thousands of hits per day if not tens of thousands. SEM Techniques will be costly to pay for but it also one of the most standard methods to be seen on the first page. I pulled some of the best people out of Yahoo and Google into Microsoft, so I'm kind of tempted to say to use them for SEM since I know where they're from
References :
I found both of my realtors in a recent buy/sell on lead generation services. Both realtors told me that the leads generated on their lead site alone kept them busy.
Much of your success will depend on your layout, services you offer and your overall professionalism. You will always be in competition with at least four other realtors vying for attention.
I also suppose you know that using the service will cost you up to 25% of any commissions you make as a result of the lead service.
However, both my realtors swear by them
References :
Hi there,
I actually run a property website called http://www.simple2rent.co.uk so I know a little about this subject.
For the property to rent market lead generation revenue is not really a factor. This is because those that change for services will typically get less than £100 and that does not leave much to pay for lead generation. In some cases, such as my site, it is totally free so there is no revenue to pay for lead generation.
For property websites that focus on the sales market it is a different issue. Vendors will typically pay anything from a few hundred pounds up to 1% or more for website sales. Thus for a £200K house the revenue could be anything from a few hundred to £2,000. This gives plenty for lead generation.
But there are also websites which act only as lead generation for estate agents, rightmove is an example. Here they charge the estate agents based on volume of properties advertised with payments typically per month – however there will be individual negotiations with estate agents and rightmove.
So to sum up.
Rental market – low to zero revenue for lead generation
Sales market, website based – average many hundreds of pounds per sale, thus some scope for lead generation revenues.
Sales market, website lead generators, such as rightmove. Fantastic revenue stream from estate agents.
I hope this helps.
References :
When I was in RE we got 90 percent of our business and revenue using a lead generation web site. See some of my Real estate Articles at source 3 below
References :
http://www.cafepress.com/gethsemenerose
http://www.squidoo.com/gnomesrus
http://www.gethsemenerose.com/archives/real%20estate/Real%20Estate.htm
http://www.tshirtpixels.com