How can I generate my own leads for car sales?
Posted by admin | Under sales leads Monday Feb 22, 2010I am a salesman at a Chrysler Jeep and Dodge dealership in San Diego. All our new vehicles have a LIFETIME WARRANTY. I am not a fleet or internet sales person, I am just your average sales go who is wanting to find that extra mile and take it, what can I do drive more customers to me. I mean as far as generating new leads. Please help me!!!
My first advice, having done it for years, is to run from the car business as fast as you can. That is unless, which is rare, that you work for a store with a good pay plan and doesn’t work you like a slave.
As far as advertising, I recommend sites like Craigslist. It is free and allot of people read it. Put it in the cars for sale by dealerships section. You will have to repost it frequently, due to other salespeople flagging it.
Also, you indicated that you are just a regular salesman. If you think that way then you will starve. The difference between a salesman and closer are light years apart.
Work on becoming a closer and not a salesman. A closer makes a $100K a year and a salesman make $30K. Which one do you want to be?
Do ever fear a customer getting up and walking away. Be polite, professional, bold and don’t hesitate to call bullshit when the customer is dishing it out.
If they tell you they can get it for $3K less down the street, then the question that should be politely asked is, "Wow, with such a great deal, why are you hear?" They are their because that deal does not exist.
Closers call BS and nail people to the wall. Great movies on sales are "Suckers"; great for the car business and "Glen Gary, Glen Ross". The Alec Baldwin scene in particular. Both can be found at your local Blockbuster.
You have to have brass balls to close people. You have to be the mentally toughest person at the table. You also can’t close them all. You cannot overcome ignorance, stupidity or poverty on behalf of the buyers.
Make some deal with local body shops. Whena car comes in that has serious damage, ask them to give them your card. Same with insurance companies.
References :
You send out birthday cards and Christmas cards. The dealership has one of those books with all those addresses in them( I worked at a Cadillac, Pontiac, GMC) dealership for many years, I know their gimmicks, and they work, to a degree.Send the card and tell them to ask for you.
References :
My first advice, having done it for years, is to run from the car business as fast as you can. That is unless, which is rare, that you work for a store with a good pay plan and doesn’t work you like a slave.
As far as advertising, I recommend sites like Craigslist. It is free and allot of people read it. Put it in the cars for sale by dealerships section. You will have to repost it frequently, due to other salespeople flagging it.
Also, you indicated that you are just a regular salesman. If you think that way then you will starve. The difference between a salesman and closer are light years apart.
Work on becoming a closer and not a salesman. A closer makes a $100K a year and a salesman make $30K. Which one do you want to be?
Do ever fear a customer getting up and walking away. Be polite, professional, bold and don’t hesitate to call bullshit when the customer is dishing it out.
If they tell you they can get it for $3K less down the street, then the question that should be politely asked is, "Wow, with such a great deal, why are you hear?" They are their because that deal does not exist.
Closers call BS and nail people to the wall. Great movies on sales are "Suckers"; great for the car business and "Glen Gary, Glen Ross". The Alec Baldwin scene in particular. Both can be found at your local Blockbuster.
You have to have brass balls to close people. You have to be the mentally toughest person at the table. You also can’t close them all. You cannot overcome ignorance, stupidity or poverty on behalf of the buyers.
References :