what are your top three ways for generating car sales out side of friends and family leads?
Posted by admin | Under sales leads Wednesday Feb 3, 2010im starting a new job and an incredicble opportunity at one of, if not the highest volume lexus dealership in the united states. I will be in the pre-owned section. Speaking to a couple of the other guys that work there, they all make 100k plus. i have never been in car sales, sales yes, but never cars. other than walk in and friends and family leads, what would do you do for leads/sales?
thanks im a little nervous but excited about this at the same time.
Realistically, there are few options. you can send out notices of your new position to former clients (people you sold other items to) and to members of any service or social organizations that you are a member of. You may also be able to purchase a small ad in your church’s weekly bulletin (if you are a member of the church). Unless the people actually know you, even if they see your ads they will not ask for you if they come to the dealership, so most ads that you would pay for would actually be subsidizing the other salesmen.
It will take a while to build a customer base. The best thing you can do is get in early and stay late. It takes a lot of hours (mostly sitting waiting for customers) to make it in the retail business A 70 hour week is normal
Realistically, there are few options. you can send out notices of your new position to former clients (people you sold other items to) and to members of any service or social organizations that you are a member of. You may also be able to purchase a small ad in your church’s weekly bulletin (if you are a member of the church). Unless the people actually know you, even if they see your ads they will not ask for you if they come to the dealership, so most ads that you would pay for would actually be subsidizing the other salesmen.
It will take a while to build a customer base. The best thing you can do is get in early and stay late. It takes a lot of hours (mostly sitting waiting for customers) to make it in the retail business A 70 hour week is normal
References :
30 years in the auto business
Used car salesmen are never off the clock. Every conversation you have is a potential lead. Every person you talk to, everyone you meet, everywhere you go they should know what you do, where you work and know how to contact you.
Of course a good salesman will know how to do this without seeming pushy, obnoxious or arrogant. That is where the sales experience comes into play.
References :
Pick up a local phone book. There is a huge list of leads.
Then do your job, SELL ! 99 no’s for every yes is part of the game.
You weren’t hired to sell cars to people coming to the lot intending to buy a car. They hire way more salesman than they need for that.
Your job is to beat the bushes and find customers and bring them to your lot and sell them.
Those other guys that work there ? They are your competition !
New salesman are pressured to sell cars to friends & family and after those leads run out, many salesman cant sell enough cars and are let go.
No dealer is going to pay you a wage after a month if you cant make more than that in commissions.
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